Hi, I’m Edwin Effendi – a creative entrepreneur, educator, and tech enthusiast. As the founder of PT Indomedia Pekar Sentosa, I specialize in video rental services for broadcasters, photography, videography, and filmmaking. With years of experience as a Director of Photography and an educator for brands like Fujifilm in Singapore and Malaysia, I’m passionate about empowering creatives with future-relevant skills.

Through my courses and content, I aim to simplify complex concepts in photography, filmmaking, and editing, helping individuals and businesses achieve professional results. Whether it’s mastering mobile videography or leveraging AI in creative workflows, I’m dedicated to making creativity accessible, practical, and impactful.